// Sheahan Studios  ·  Video Package Strategy

Make Cybra Security the Obvious Choice Before the First Call

A structured video strategy that gives C-suite prospects and potential investors the social proof they need to trust Cybra — before they've even spoken to Harley.

6+
Years production experience
Melbourne
Boutique studio
3
Packages proposed
// The Challenge

Where Cybra Security Stands Right Now

Cybra Security has spent four years building genuine expertise and a solid client base — but the online presence doesn't yet reflect the calibre of work being done. The website is text-heavy, the brand looks smaller than it is, and prospects arriving from LinkedIn can't easily verify that Cybra is the credible, serious operation it actually is.

The biggest challenge is one that's unique to cybersecurity: your best clients won't go on the record. IT managers, heads of IT, and board members don't want their names associated with security vulnerabilities — even to say you fixed them. That makes the conventional social proof playbook unavailable, which means every other form of credibility-building matters more.

At the same time, Cybra is at an inflection point. With investors being considered and a push to move upmarket toward larger organisations, how the business is perceived visually — on the website, on LinkedIn, in front of a C-suite — is about to matter a lot more.

  • No testimonials, no visible proof
    Security clients won't go on camera, which means Cybra can't rely on the most powerful form of social proof — video content has to fill that gap instead.
  • Website doesn't match the work
    When a C-suite executive lands on the Cybra site after seeing Harley on LinkedIn, the text-heavy, outdated experience doesn't close the trust gap it needs to.
  • LinkedIn content is DIY
    Posting consistently on Canva is admirable, but it's not building the thought-leader-in-cybersecurity perception that Harley is working toward.
  • Hard to look like a larger player
    Without a marketing team or content infrastructure, Cybra can't yet produce the consistent, polished video content that larger competitors use to dominate perception.
// The Solution

How Strategic Video Solves the Trust Problem

When clients won't speak for you, the work itself has to. A structured video strategy gives Cybra Security the social proof layer that testimonials would normally provide — and positions Harley as the visible, credible expert at the centre of it.

01
Authority on the Homepage
A polished brand video that positions Cybra Security immediately as the credible firm that C-suite visitors need to see — Harley on camera, in a professional setting, speaking plainly about what Cybra does and why it matters.
02
Service Pages That Convert
Short explainer videos on each service page that put a face to the technical content — making it easy for prospects and their teams to understand what they're buying and trust the people delivering it.
03
LinkedIn Content That Compounds
Social-ready clips cut from the shoot day, giving Cybra weeks of consistent, professional content that builds Harley's thought leadership on LinkedIn without requiring another production day.
// Your Producer
Henry Sheahan

Henry Sheahan

Founder · Sheahan Studios · Melbourne

I'm a Melbourne-based video producer with over six years of experience across production companies, corporate clients and independent projects. Before founding Sheahan Studios, I spent years inside full-service production environments — learning the systems, quality standards and production discipline that most clients never see from the outside.

What separates the work at Sheahan Studios is the structure behind it. Before a camera is picked up, time is spent understanding your business, your audience and the specific problem the video needs to solve. Every production decision flows from that thinking — not the other way around.

6+
Years production experience
1
Producer — always the same person
0
Handoffs — ever
Worked with
DuluxGE HealthcareJellis CraigMMRBrindabella GroupLatitude Finance
Starter Package

The Authority Foundation

Investment from
$2,950
+ GST  ·  AUD
  • 1x Homepage Brand Video (~90s)
    An interview-style introductory video for the Cybra Security homepage. Positions Harley as the credible expert C-suite prospects need to see — conversational, direct, and built to close the trust gap the moment someone lands on the site.
  • 4x LinkedIn Social Clips
    Short-form cuts from the main shoot, each covering a single topic or insight. Optimised for LinkedIn video and ready to post — giving Cybra a month of consistent, professional content from a single shoot.
🆕 Bonus Included
The Content Vault
All raw footage from the shoot day delivered in an easy-to-use format, so Cybra's web team or future editors can pull additional content as the business grows.
Core Package

The Credibility System

Investment from
$4,500
+ GST  ·  AUD
✓ Everything from Package 1, plus:
  • 3x Service Explainer Videos (~60s each)
    Direct-to-camera videos for Cybra's three core service pages — penetration testing, phishing simulations, and configuration reviews. Each puts Harley's face to the service and makes the technical content digestible for both IT managers and the C-suite referring them.
  • 6x Additional LinkedIn Clips (10 Total)
    A larger bank of social-ready clips across multiple topics — enough to maintain consistent posting on LinkedIn for 2-3 months and steadily build Harley's thought leadership presence.
Premium Package

The Market Leader Build

Investment from
$6,800
+ GST  ·  AUD
✓ Everything from Packages 1 & 2, plus:
  • 5x Additional Service Explainer Videos (8 Total)
    Covering the full suite of Cybra's services — ISO assessments, gap assessments, security awareness training, and more. Every key service page gets a video, presenting a complete and credible picture to anyone who goes exploring.
  • 1x Investor-Facing Brand Film (~2 mins)
    A more considered, longer-form piece designed for investor conversations and high-value prospect outreach — covering Cybra's background, positioning, and the partnership approach that sets it apart from transactional competitors.
🆕 Bonus Included
Expanded Content Vault
With a full day across multiple locations, Cybra will have a substantial library of raw footage to draw on for months of future content — social clips, internal use, new service launches, and more.
// Investment Summary

Choose Your Package

All packages include full production management, colour grade, and sound design.

Package 1
The Authority Foundation
$2,950
+ GST · AUD
1x Homepage Brand Video (~90s)
4x LinkedIn Social Clips
The Content Vault
Package 3
The Market Leader Build
$6,800
+ GST · AUD
1x Homepage Brand Video (~90s)
4x LinkedIn Social Clips
3x Service Explainer Videos (~60s each)
6x Additional LinkedIn Clips (10 Total)
5x Additional Service Explainer Videos (8 Total)
1x Investor-Facing Brand Film (~2 mins)
+ 1 more
// How It Works

Our Production Process

A structured workflow from first brief to final delivery.

+
01
Concept & Messaging
Align on goals, tone, and key messages before anything is filmed.
We spend time understanding your business, your audience, and what this video needs to do. Henry writes a detailed creative brief covering every deliverable — so both sides are clear on the work before a camera is picked up.
+
02
Pre-Production
Shot lists, scheduling, talent briefing, and interview frameworks prepared in advance.
Shot lists, location planning, talent briefing, and interview frameworks are all locked in before shoot day. Thorough pre-production means the shoot runs efficiently and the edit starts from a solid foundation.
+
03
Shoot Day
Production handled end-to-end. Your job is to show up.
Henry leads the shoot — directing, operating camera, and managing lighting and sound. The preparation done in pre-production means the day runs to schedule, and subjects are coached so they sound like themselves on camera.
+
04
Post-Production
Edit, colour grade, sound design, and motion graphics.
Editing, colour grade, sound design, and motion graphics are all handled in-house. Henry works through the cut methodically and sends a first edit for your review — typically within 5–7 business days of shoot day.
+
05
Review
Structured revision rounds with clear feedback cycles.
You receive a private review link for each deliverable. Feedback is collected, consolidated, and actioned — typically 1–2 revision rounds per video before final sign-off.
+
06
Delivery
Final files formatted, labelled, and organised — ready to use.
Final files are delivered in all the formats you need — web-optimised MP4s for social, high-res masters for broadcast, and compressed versions for email. Everything is labelled and ready to publish.
// The Approach

Why Sheahan Studios

Sheahan Studios exists because the professionals who commission video content are usually handing over significant budget with no real way to know the final product will turn out right. That uncertainty is the problem this studio is built to solve.

Every engagement runs on the same principle: structured pre-production, a dedicated single producer end-to-end, and an efficient shoot day where the client's only job is to show up and be themselves. The invisible work — the preparation, the frameworks, the coaching — is what makes the visible work land.

That approach is the reason this studio exists, and the reason clients come back.

  • One producer, end-to-end
    The person you meet at the start is the person who shoots, edits, and delivers. No handoffs, no account managers in between.
  • Structure before the shoot
    Real documents, real plans — messaging frameworks, interview guides, shot lists — before a camera is switched on.
  • Confidence before commitment
    Clients know what they're getting, how it will come together, and what to expect — before the shoot begins.
// Client Feedback

What Clients Say

Henry's structured approach meant we knew exactly what we were getting before the shoot even started. The whole process felt considered — nothing was left to chance.

Dave Burton
Director, Burton Civil Contracting

We'd worked with video producers before and always felt a little in the dark. This was different. Henry was prepared, communicated clearly, and the final cut was exactly what we needed.

Dona Carter
Marketing Manager

The pre-production work was thorough — Henry understood our business and our audience before a camera was switched on. That preparation came through in the final product.

Melissa Abel
Founder & CEO
// Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01
Choose Your Package
Review the options above and select the investment level that best fits Cybra Security's current goals.
02
Discovery Call
We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.
03
We Handle Everything
From first brief to final file, every step of the production is structured and managed. Your job is to show up on shoot day. Everything else is handled.
Ready to proceed?
Henry Sheahan
henry@sheahanstudios.com.au  ·  sheahanstudios.com.au
// Agreement

Review & Sign

Select a package above to review your personalised agreement.

🔒
Choose a package from the Investment section above to unlock your agreement.
    Project Terms
    • Deposit: 50% upfront to secure your shoot date, 50% on delivery of final files.
    • Revisions: 2 rounds of revisions per deliverable. Additional revisions at Henry's standard hourly rate.
    • Ownership: All final delivered files are owned entirely by Cybra Security upon receipt of final payment.
    • Turnaround: Typically 2–3 weeks from shoot day to final delivery, depending on revision turnaround.

    Full terms & conditions: sheahanstudios.com.au/terms

    Thank you — we'll be in touch shortly.
    Henry has been notified and will reach out within one business day to confirm your booking and arrange the deposit invoice.
    SS
    Sheahan Studios
    sheahanstudios.com.au