// Sheahan Studios  ·  Case Study Production Strategy

Turn Every Repaint Project into a Case Study That Wins the Next One

A production system designed to capture the before-and-after transformations that prove Dulux's quality to every future client.

6+
Years production experience
Melbourne
Boutique studio
2
Packages proposed
// The Challenge

Where Dulux Commercial Repaint Stands Right Now

Dulux's commercial repaint and remediation segment is doing genuinely impressive work — large-scale facade transformations across Queensland and Victoria that represent real proof of capability. But right now, that proof isn't being captured in a way that does the work justice.

Monique and the team are in the middle of a full segment rebrand, which means the timing is critical. The before-and-after story is the single most powerful piece of content in commercial repaint — and once a project starts, the opportunity to capture the before is gone.

With four Queensland projects and a standout Victoria aged care facility in the pipeline, Dulux has a narrow window to lock in a production partner who can deploy nationally, capture what needs to be captured before it disappears, and build a content library that supports the rebrand from day one.

  • Before shots are disappearing
    Once a repaint project commences, the before footage is gone forever — and without it, the transformation story loses its most compelling half.
  • No scalable content capture system
    With projects spread across QLD and VIC, Dulux needs a production partner who can coordinate multi-site capture without Monique managing every logistics detail.
  • Rebrand has no content to back it up yet
    A segment rebrand without video case studies to support it means the new positioning doesn't have the proof points that clients and stakeholders need to see.
// The Solution

A Production System Built Around Your Project Timeline

Rather than one-off shoots, this is a coordinated content capture program — timed to each project's construction schedule and built to give Dulux a library of case study assets that supports the rebrand across digital, events, and sales.

01
Capture Before It's Gone
Henry coordinates with your project managers to get on-site before each repaint commences — ensuring the before footage exists before the window closes permanently.
02
National Deployment, One Brief
Queensland sites handled by Henry's trusted production network, Victoria sites with Henry on the ground — consistent quality and a single point of contact across all locations.
03
Assets Across Every Channel
Each project produces a master case study video, social cut-downs, drone aerials, and high-resolution stills — ready for the Dulux website, LinkedIn, events presentations, and PDF case studies.
// Your Producer
Henry Sheahan

Henry Sheahan

Founder · Sheahan Studios · Melbourne

I'm a Melbourne-based video producer with over six years of experience across production companies, corporate clients and independent projects. Before founding Sheahan Studios, I spent years inside full-service production environments — learning the systems, quality standards and production discipline that most clients never see from the outside.

What separates the work at Sheahan Studios is the structure behind it. Before a camera is picked up, time is spent understanding your business, your audience and the specific problem the video needs to solve. Every production decision flows from that thinking — not the other way around.

6+
Years production experience
1
Producer — always the same person
0
Handoffs — ever
Worked with
DuluxGE HealthcareJellis CraigMMRBrindabella GroupLatitude Finance
Starter Package

The Before & After Series

Investment from
$3,800
+ GST  ·  AUD
  • Before & After Photo Coverage — 10-20 High-Res Images + Drone Aerials
    High-resolution stills capturing the facade condition before and after Dulux's work, including aerial drone shots showing the full scale of the transformation — delivered in web and print-ready formats for the PDF case studies Monique's content writer will compile.
  • 1x Case Study Video (~60-90s)
    A clean, professional transformation video documenting the before-and-after result, suitable for the Dulux website, LinkedIn, and industry events presentations.
  • 1x Social Cut-Down (15-30s)
    An edited short-form version of the case study video, designed for LinkedIn and Dulux's digital channels — quick-turnaround content ready to post as each project completes.
🆕 Bonus Included
The Content Vault
All raw video footage and unedited photo selects delivered to Dulux for internal use, repurposing by the IMC team, and any future content needs.
Core Package

The Full Case Study Production

Investment from
$6,500
+ GST  ·  AUD
✓ Everything from Package 1, plus:
  • On-Site Interview Facilitation
    A professionally facilitated on-camera interview with the project manager — questions developed in pre-production collaboration with Dulux's IMC team, so the story is shaped before anyone steps in front of a camera.
  • Extended Case Study Video (2-3 mins)
    A longer-form video incorporating interview footage, process b-roll, and narrated transformation — designed for website embedding, events presentations, and client pitches where the full story needs to be told.
🆕 Bonus Included
Expanded Content Vault
Full raw archive from all three shoot days — before, process, and interview footage — giving Dulux's IMC team maximum flexibility for internal use and future edits.
// Investment Summary

Choose Your Package

All packages include full production management, colour grade, and sound design.

Package 1
The Before & After Series
$3,800
+ GST · AUD
Before & After Photo Coverage — 10-20 High-Res Images + Drone Aerials
1x Case Study Video (~60-90s)
1x Social Cut-Down (15-30s)
The Content Vault
// How It Works

Our Production Process

A structured workflow from first brief to final delivery.

+
01
Concept & Messaging
Align on goals, tone, and key messages before anything is filmed.
We spend time understanding your business, your audience, and what this video needs to do. Henry writes a detailed creative brief covering every deliverable — so both sides are clear on the work before a camera is picked up.
+
02
Pre-Production
Shot lists, scheduling, talent briefing, and interview frameworks prepared in advance.
Shot lists, location planning, talent briefing, and interview frameworks are all locked in before shoot day. Thorough pre-production means the shoot runs efficiently and the edit starts from a solid foundation.
+
03
Shoot Day
Production handled end-to-end. Your job is to show up.
Henry leads the shoot — directing, operating camera, and managing lighting and sound. The preparation done in pre-production means the day runs to schedule, and subjects are coached so they sound like themselves on camera.
+
04
Post-Production
Edit, colour grade, sound design, and motion graphics.
Editing, colour grade, sound design, and motion graphics are all handled in-house. Henry works through the cut methodically and sends a first edit for your review — typically within 5–7 business days of shoot day.
+
05
Review
Structured revision rounds with clear feedback cycles.
You receive a private review link for each deliverable. Feedback is collected, consolidated, and actioned — typically 1–2 revision rounds per video before final sign-off.
+
06
Delivery
Final files formatted, labelled, and organised — ready to use.
Final files are delivered in all the formats you need — web-optimised MP4s for social, high-res masters for broadcast, and compressed versions for email. Everything is labelled and ready to publish.
// The Approach

Why Sheahan Studios

Sheahan Studios exists because the professionals who commission video content are usually handing over significant budget with no real way to know the final product will turn out right. That uncertainty is the problem this studio is built to solve.

Every engagement runs on the same principle: structured pre-production, a dedicated single producer end-to-end, and an efficient shoot day where the client's only job is to show up and be themselves. The invisible work — the preparation, the frameworks, the coaching — is what makes the visible work land.

That approach is the reason this studio exists, and the reason clients come back.

  • One producer, end-to-end
    The person you meet at the start is the person who shoots, edits, and delivers. No handoffs, no account managers in between.
  • Structure before the shoot
    Real documents, real plans — messaging frameworks, interview guides, shot lists — before a camera is switched on.
  • Confidence before commitment
    Clients know what they're getting, how it will come together, and what to expect — before the shoot begins.
// Client Feedback

What Clients Say

Henry's structured approach meant we knew exactly what we were getting before the shoot even started. The whole process felt considered — nothing was left to chance.

Dave Burton
Director, Burton Civil Contracting

We'd worked with video producers before and always felt a little in the dark. This was different. Henry was prepared, communicated clearly, and the final cut was exactly what we needed.

Dona Carter
Marketing Manager

The pre-production work was thorough — Henry understood our business and our audience before a camera was switched on. That preparation came through in the final product.

Melissa Abel
Founder & CEO
// Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01
Choose Your Package
Review the options above and select the investment level that best fits Dulux Commercial Repaint's current goals.
02
Discovery Call
We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.
03
We Handle Everything
From first brief to final file, every step of the production is structured and managed. Your job is to show up on shoot day. Everything else is handled.
Ready to proceed?
Henry Sheahan
henry@sheahanstudios.com.au  ·  sheahanstudios.com.au
// Agreement

Review & Sign

Select a package above to review your personalised agreement.

🔒
Choose a package from the Investment section above to unlock your agreement.
    Project Terms
    • Deposit: 50% upfront to confirm each project shoot date, 50% on delivery of final edited files.
    • Revisions: 2 rounds of revisions per deliverable. Additional revisions at Henry's standard hourly rate.
    • Ownership: All final delivered files are owned entirely by Dulux Commercial Repaint upon receipt of final payment.
    • Turnaround: Typically 2–3 weeks from shoot day to final delivery, depending on revision turnaround.

    Full terms & conditions: sheahanstudios.com.au/terms

    Thank you — we'll be in touch shortly.
    Henry has been notified and will reach out within one business day to confirm your booking and arrange the deposit invoice.
    SS
    Sheahan Studios
    sheahanstudios.com.au