Henry Sheahan Productions  ·  Video Package Strategy

Sissonne Outdoor Has the Product. Now Let's Build the Story That Sells It.

A focused video strategy that introduces Pete, the Hawthorn showroom, and the Sissonne brand to the interior designers and commercial clients actively looking for what you offer.

6+
Years experience
200+
Client projects
3
Packages proposed
The Challenge

Where Sissonne Outdoor Stands Right Now

Pete has done the hard part. The business has stock, a showroom in Hawthorn, a growing supplier network, and a clear vision for who Sissonne Outdoor is built to serve - interior designers and commercial clients who need premium outdoor furniture that actually performs in the Australian climate.

What's missing is the story. Right now, the brand exists on a website and in a beautiful showroom that most of the right people haven't walked into yet. Interior designers can't send a client to a supplier they've never seen or heard of. They need to know Pete, trust the range, and be able to visualise Sissonne in their projects before they ever pick up the phone.

Video closes that gap. It brings the showroom to people who haven't visited. It introduces Pete in a way that builds the kind of trust that drives B2B referrals. And it gives Sissonne Outdoor the professional presence that matches the quality of the product itself.

  • Pete hasn't been introduced yet
    The face and story behind Sissonne Outdoor isn't visible online, and that's the first thing B2B clients want to see before they engage.
  • The showroom is doing nothing digitally
    Sissonne Outdoor's Hawthorn space is a genuine sales asset, but without video it only works for people who already walk in.
  • Content is falling on Pete
    Creating content without a professional system means it's inconsistent, time-consuming, and not converting the way it should.
  • Coco Republic owns the mind share
    Competing without video means letting the category leader define what premium outdoor looks like to every new buyer in the market.
The Solution

How Video Builds Sissonne Outdoor's Trade Pipeline

The right video strategy doesn't just look good — it puts Sissonne Outdoor in front of interior designers before they're even briefing a project, so Pete is already the trusted name when the time comes to specify.

01
Introduce Pete & the Brand
A brand story film that puts a face to Sissonne Outdoor and communicates the quality, sourcing story, and vision that makes B2B clients confident in specifying you.
02
Bring the Showroom to Life
Showroom and product content that lets interior designers and commercial clients experience the Hawthorn space and the range without needing to visit first.
03
Build a Repeatable Content System
Short-form social content that keeps Sissonne Outdoor consistently visible on Instagram and drives trade enquiries week after week.
Your Producer
Henry Sheahan

Henry Sheahan

Founder · Henry Sheahan Productions

I'm a commercial video producer based in Australia with 6+ years of experience across 200+ client projects. I work across virtually every industry — from national retail brands to local service businesses — creating video content that actually moves the needle.

What separates my work is the strategic layer. Before a camera gets picked up, I spend time understanding your business, your customers, and the specific problem you need to solve. Every production decision flows from that thinking.

6+
Years experience
200+
Projects completed
100%
Client satisfaction
Worked with
Frasers PropertyBrindabella GroupHyundaiInkLink TattooRevive PhysioLatitude FinanceYum! BrandsMalouf Finance
Starter Package

The Brand Introduction

Investment from
$2,200
+ GST  ·  AUD
  • 1x Brand Story Film (~90s)
    A founder-led brand story video introducing Pete and the Sissonne Outdoor story. Designed to live on the website and be shared directly with interior design studios as a first-touch piece.
  • 3x Showroom Reels
    Three short-form reels showcasing the Hawthorn showroom and hero products in context — the kind of content that stops designers mid-scroll and drives them to enquire.
🆕 Bonus Included
The Content Vault
Delivery of all raw footage from the shoot day in an easy-to-access format, so Sissonne Outdoor has a library of content to draw from for future marketing, ads, and trade presentations.
Core Package

The Trade Authority

Investment from
$3,800
+ GST  ·  AUD
✓ Everything from Package 1, plus:
  • 1x B2B Trade Film (~60s)
    A targeted film speaking directly to interior designers and commercial specifiers — showcasing the range, the sourcing quality, and why Sissonne Outdoor is the right supplier for high-end projects.
  • 4x Additional Product Reels (7 Total)
    Product-focused reels highlighting materials, craftsmanship details, and the outdoor living experience — built for Instagram and for sharing directly in trade pitches.
Premium Package

The Full Brand System

Investment from
$5,500
+ GST  ·  AUD
✓ Everything from Packages 1 & 2, plus:
  • 2x "Expert Series" Talking Head Videos
    Pete sharing expertise on outdoor design, material selection, and the Sissonne sourcing story — content that builds authority and positions Sissonne Outdoor as the go-to voice in premium outdoor furniture.
  • 1x Showroom Walkthrough Film (~2 min)
    A comprehensive tour of the Hawthorn showroom designed for the website, trade presentations, and use as a leave-behind with commercial clients and design studios.
🆕 Bonus Included
Expanded Content Vault
With a full day of production, Sissonne Outdoor walks away with a comprehensive library of footage — enough to fuel months of social content, ad campaigns, and trade marketing without another shoot day.
Investment Summary

Choose Your Package

All packages include full production management, colour grade, and sound design.

Package 1
The Brand Introduction
$2,200
+ GST · AUD
1x Brand Story Film (~90s)
3x Showroom Reels
The Content Vault
Package 3
The Full Brand System
$5,500
+ GST · AUD
1x Brand Story Film (~90s)
3x Showroom Reels
1x B2B Trade Film (~60s)
4x Additional Product Reels (7 Total)
2x "Expert Series" Talking Head Videos
1x Showroom Walkthrough Film (~2 min)
+ 1 more
How It Works

Our Production Process

A structured workflow from first meeting to final delivery — no surprises.

+
01
Concept Development
We align on goals, tone, and key messages before a camera gets picked up.
We sit down (or jump on a call) to align on your goals, tone, key messages, and the outcomes you're after. Henry writes a detailed creative brief covering every deliverable — so you know exactly what you're getting before we film anything. No surprises.
+
02
Pre-Production
Shot lists, location scouting, scheduling — everything planned in advance.
Shot lists, location scouting, talent briefing, and scheduling are all locked in before shoot day. Thorough pre-production means no surprises on the day and a significantly faster edit afterward. You'll know the plan before we arrive.
+
03
Production Day
Professional filming, directing, and lighting handled by our team.
Henry leads the shoot — directing, operating camera, and managing lighting and sound. You just show up and be yourself. We work efficiently to capture everything we need within the scheduled time, without it ever feeling rushed.
+
04
Post-Production
Editing, colour grade, sound design, and motion graphics.
Editing, colour grade, sound design, and motion graphics are all handled in-house. Henry works through the cut methodically and sends a first edit for your review once it's ready — typically within 5–7 business days of shoot day.
+
05
Video Review
Revision rounds until you are completely happy with the result.
You receive a private review link for each deliverable. Feedback is collected, consolidated, and actioned promptly — typically 1–2 revision rounds per video before final sign-off. We don't stop until you're completely happy with the result.
+
06
Delivery
Final files delivered in all required formats, ready to publish.
Final files are delivered in all the formats you need — web-optimised MP4s for social, high-res masters for broadcast, and compressed versions for email. Everything is labelled and organised, ready to publish the day you receive them.
Why Henry Sheahan Productions

The Smarter Choice

Why more businesses choose a specialist producer over a traditional agency.

Aspect Henry Sheahan Productions Traditional Agency
Brand alignment
Deep discovery before we film a single frame
Generic brief → generic output
Communication
Direct line to your producer throughout
Account manager layers
Strategic input
Content strategy woven into every deliverable
Execution only
Speed
Efficient workflow, fast turnaround
Slow corporate processes
Price
No agency overheads passed to you
You pay for their office
Personal accountability
One person owns your project end-to-end
Shared across teams
Client Feedback

What Clients Say

Henry's video content transformed how we present ourselves online. Our enquiries tripled within two months of posting. The quality speaks for itself.

Dave Burton
Director, Burton Civil Contracting

Working with Henry was seamless from start to finish. He understood our brand immediately and the final product exceeded every expectation we had.

Dona Carter
Marketing Manager

The team at Henry Sheahan Productions delivered a brand film that genuinely captures who we are. Our clients constantly comment on how professional it looks.

Melissa Abel
Founder & CEO
Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01
Choose Your Package
Review the options above and select the investment level that best fits Sissonne Outdoor's current goals.
02
Discovery Call
We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.
03
We Handle Everything
From pre-production through to final delivery — sit back while we produce content that works hard for your business.
Ready to proceed?
Henry Sheahan
henry@henrysheahanproductions.com  ·  henrysheahanproductions.com
Agreement

Review & Sign

Select a package above to review your personalised agreement.

🔒
Choose a package from the Investment section above to unlock your agreement.
    Project Terms
    • Deposit: 50% upfront to secure your shoot date, 50% on delivery of final files.
    • Revisions: 2 rounds of revisions per deliverable. Additional revisions available at an additional cost.
    • Ownership: All final delivered files are owned entirely by Sissonne Outdoor upon receipt of final payment.
    • Turnaround: Typically 2–3 weeks from shoot day to final delivery, depending on revision turnaround.

    Full terms & conditions: henrysheahanproductions.com/terms-of-service

    Thank you — we'll be in touch shortly.
    Henry has been notified and will reach out within one business day to confirm your booking and arrange the deposit invoice.
    HSP
    Henry Sheahan Productions
    henrysheahanproductions.com